LazerX
A Direct to Consumer Fitness Nutrition Brand
During my time at Lazerhead Lifesciences, one of the most exciting projects I led was the creation of LazerX, a fitness nutrition brand in India inspired by global players like ON and GSN. I was responsible for shaping the brand identity through on-ground research, collaborating with nutritionists and gym instructors, and crafting a direct-to-consumer marketing strategy that bypassed traditional distributors to build a stronger, more authentic connection with our audience.
/ CATEGORY / FMCG Brand & Product Design
/ SKILLS / On-ground Research, Product Development, Visual Storytelling, Leadership, Team Management, Cross-functional Collaboration, Brand Design, Marketing
/ TOOLS / Adobe Illustrator, Adobe Photoshop
/ CREDITS / Anil Rao
LazerX Logos
Authentic
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No Adulterants
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Highest Protein Content
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Digestive Enzymes
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Lazer Like Precision
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Authentic • No Adulterants • Highest Protein Content • Digestive Enzymes • Lazer Like Precision •
Design for Product Authenticity
Tackling Product Authenticity in Nutrition Supplements
Counterfeit protein powders—often just corn flour—are a serious issue in developing markets. To combat this, we collaborated with our graphic design team to implement four layered authenticity features:
Shrink-Wrap Labels – Difficult to replicate due to high production costs.
Monogrammed Foil Seals – Prevent bottle refills with fake powder.
QR Code Verification – Redirects to our website to confirm authenticity, ideal for D2C and certified distributor sales.
Transparent Labeling – Every visual element is intentional, enhancing trust and product clarity.
Each feature is designed to ensure complete transparency and protect consumers from counterfeit products.
